Platform

From one advertiser to your whole market.

Complete, current and checked data, to read each advertiser’s strategy and your market’s trends.

1 · Follow an advertiser

Add a company by its website. Overt measures its ads every week on LinkedIn Ads, Google Ads and Microsoft Ads.

Ads live, new and stopped
Platform by platform and format by format, against the week before.
A/B tests and longest-running ads
The versions it tests, and the ads it keeps running: what works.
Its weekly history
Since January, one line per platform, never added up.

Illustrative data.

2 · See all its ads

LinkedIn Ads, Google Ads and Microsoft Ads in one place, sorted the way you need. Free shows the last three weeks; Plus opens every week.

One library, three platforms
Filter by platform and format; every menu counts the ads behind it.
New, longest-running and stopped ads
What it launched, what it keeps running, and what it switched off, after how long.
A/B tests
The versions it runs side by side on LinkedIn Ads: visuals, headlines, copy.

Illustrative data.

3 · Follow its market

Sort the companies you follow into watchlists: one per client, market or question.

Watchlists
Each platform in its own column, the new ads of the week, and color mapping to spot the leader.
Add companies by their website
Paste a domain, or up to 50 at once. Their history since January fills in the background.
Your whole team, free
Unlimited seats, admin and member roles, and 30 days to restore anything removed.

Illustrative data.

4 · Build your ad library

Every ad of the companies you follow, and only them: every platform, every week, searchable by keyword.

Search by keyword
The ads on LinkedIn Ads and Microsoft Ads that mention a product, an offer or a claim.
Filter by list, company, platform and format
Each menu counted under the others.
New, longest-running and stopped ads
Across all the companies you follow, week after week.

Real ads of 15 advertisers.

5 · See where it’s set up BetaPlus

Beyond LinkedIn Ads, Google Ads and Microsoft Ads: the ad platforms each company is set up for, from Meta Ads to ChatGPT Ads, every week.

19 ad platforms
LinkedIn Ads, Google Ads, Microsoft Ads, Meta Ads, ChatGPT Ads, TikTok Ads, X Ads, Reddit Ads and 11 more.
Next to its ads
On LinkedIn Ads, Google Ads and Microsoft Ads, whether it had ads live that week.
In every table
A Set up for column next to each company, in Companies and in every watchlist.

Set up for

Fabrikam

Set up for

FFabrikam+2

CContoso

AAdatum

NNorthwind

Illustrative data.

On LinkedIn already? The free Chrome extension sorts any LinkedIn Ad Library by format.

See where and how your market advertises. Learn from the ads that last. Adapt your strategy to outperform.