B2B ad intelligence platform

Join 100+ advertising agencies worldwide using Overt Intelligence for competitor ad tracking, prospect audits, market benchmarks, creative briefs, weekly client recaps, and more.

Measured every week onLinkedIn AdsGoogle AdsMicrosoft Ads

Competitor ads, platform by platform

Advertiser

See every ad
a company runs.

Every week, its ads on LinkedIn Ads, Google Ads and Microsoft Ads, format by format.

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Ads

Never miss a launch,
a test or a stop.

The ads it launches, keeps running and switches off, and the versions it tests.

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Market

See your market
move, every week.

Watchlists put the companies you follow side by side, one per client or market.

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Ad Library+

Your own ad library,
searchable.

Every ad of the advertisers you chose, on every platform, searchable by keyword.

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Trusted by 100+ advertising agencies worldwide

For agencies & consultants

Better visibility on advertisers. Better ads. Better pitches.

Every client’s market on LinkedIn Ads, Google Ads and Microsoft Ads: what each competitor launches, keeps running and stops, and the formats and tests that work. Refreshed every Monday.

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Solutions

From client recaps to creative briefs.

Prospects

Audit a prospect before the pitch.

Its ads on all three platforms, format by format, on one page.

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Benchmark

Benchmark a client against its market.

Each competitor’s share of the ads, platform by platform, week after week.

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Monitoring

Spot a new campaign the week it starts.

Who launched, who stopped, and who ran more ads than last week.

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Creative

Find the ads that work.

The ads they keep running for months, and the version each test keeps.

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Briefs

Brief designers with real ads.

Search every ad by keyword, filter by format, and see the versions they test.

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Reporting

Send each client a weekly recap.

One watchlist per client, refreshed every Monday, with what each competitor launched and stopped.

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In numbers

The whole market, counted every week.

Last count: week ending Oct 11, 2026.

Companies measured
1.2K+
Ads on LinkedIn Ads
175K+
Ads on Google Ads
268K+
Ads on Microsoft Ads
56K+
A/B tests spotted
1.1K+
  • A missing week is never a zero.
  • The right company, on every platform.
  • Your data stays in the EU.
  • The ad platforms each website is set up for.LinkedIn AdsGoogle AdsMicrosoft AdsMeta AdsChatGPT AdsTikTok AdsX AdsReddit AdsPinterest AdsSnapchat AdsQuora Ads+8
Pricing

Start free. Go Plus to see what works.

Free

Follow a handful of competitors, week after week.

€0No card required
  • 5 companiesAdd more with Plus
  • Weekly ad countsSince January 2026
  • Their ads from the last 3 weeksIn the Library view
Start free

Plus Ad Library+

Every week of their ads, and what they launch, keep, stop and test.

From€15/ month, excl. VAT
Cancel any time
  • 25 companies includedThen 25 more for €8 / month
  • Every week of their adsSince tracking began, in every view
  • New, longest-running and stopped adsWhat they launch, keep and switch off
Get Plus
FAQ

What a careful buyer asks.

Every number, defined: what Overt measures.

Anything else: hello@overt.cc

Does Overt show ad spend or performance?

No. Overt does not pretend to know what an advertiser spends or earns. It measures activity: how many ads a company runs, on which platform, week after week, and what changed — and shows the ads themselves.

How fresh is the data?

Every Monday, Overt measures the week that just ended, Monday to Sunday, for every company followed. The current week is never shown: a half-measured week would look like a slowdown.

What if a company is not found?

Add a company by its website. If it isn’t found automatically, paste the address of its LinkedIn page. A company needs a LinkedIn page to be followed.

Who sees the companies I follow?

Your organization. The companies you follow and your watchlists belong to your team, and a list stays private unless you choose to share it.

Is Overt affiliated with LinkedIn, Google or Microsoft?

No. Overt is independent, and not endorsed or sponsored by any of them. Their names and logos are used only to say which platform a number comes from.

What’s the difference between Free and Plus?

Free follows 5 companies: their weekly ad counts on LinkedIn Ads, Google Ads and Microsoft Ads, and their ads from the last 3 weeks, up to 2,500 per company and platform each week.

Plus, €15 a month excl. VAT, follows 25 companies, and more by packs of 25. It opens every week of their ads since tracking began, the new, longest-running and stopped ads, A/B tests, and up to 5,000 ads per company and platform each week.

Seats are unlimited on both: the whole team shares one organization.

Can I change or cancel Plus?

Change the number of companies any month: an increase is charged right away, a decrease applies at your next renewal. If you cancel, Plus runs to the end of the period you paid for.

Details in the Terms of Service and the Refund Policy.

What counts toward my companies?

Each company you follow counts once, however many watchlists it is in. Your whole team shares the same companies, with unlimited seats.

B2B ad intelligence platform

Never miss a move in your market. Learn from the ads that last. Make better ones.

Book a demo

A walkthrough of Overt on your clients’ markets: what each competitor launches, keeps running and stops on LinkedIn Ads, Google Ads and Microsoft Ads.

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